Marketing Analytics Manager
Ubicación
Remote Flexible - US
Tipo
Full Time
- 401(k) matching
- Dental insurance
- Health insurance
- Tuition assistance
- Vision insurance
- Analyze category, brand, competitive, channel and customer dynamics to uncover insights and recommend actions to guide business performance, including making spend allocation recommendations.
- Design and build reports and interactive dashboards to evaluate business performance and identify areas for improvement
- Partner and work with third-party measurement partners for platform setup, onboarding and user management as well as collaborate with the internal and external sales, measurement and ad operations teams associated with each
- Lead the implementation of, and translate insights and recommendations from, multi-touch attribution, marketing mix modeling (MMM), brand lift studies, conversion lift studies and cross-title performance marketing analyses.
- Lead testing and optimization efforts with detailed post-impact analysis
- Use the MasterCard Test & Learn tool to perform analysis pre-post net of control
- Meticulously track and report on spend effectiveness, KPIs, trends, and campaign and creative performance.
- Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
- Organize, clean, manipulate, merge and label various data sets in order to perform analysis.
- Work cross-functionally with multiple internal teams as well as our external media agency to continuously improve measurement processes and setup
- Monitor emerging trends across the digital ecosystem and identify emerging opportunities
- Analyze customer journey data to identify friction points and opportunities for improving the shopping experience
- Provide analytical, forecasting and strategic planning support to inform annual marketing plan development
- We seek to build teams of individuals who maintain trusted relationships, demonstrate accountability, influence without authority, have a service mindset, agility and curiosity. Our ideal candidate will possess a mix of the following skills and competencies:
- Bachelor’s degree in Business, Marketing, Statistics, or a related field
- 5+ years of marketing experience in digital advertising, media analytics or marketing analytics
- Strong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g. Stackadapt)
- Experience with third-party measurement companies (e.g. Neustar/TransUnion and Nielsen)
- Excellent analytical skills, including proficiency with Excel (Pivot tables, SUMIFs), and visualization tools such as Tableau, Sigma and/or PowerBI
- Experience with advanced statistical analysis and marketing mix modeling (MMM)
- Experience with conversion rate optimization (CRO), testing and analysis
- Experience using Google Analytics 4 to evaluate website performance by channel source, including traffic, engagement and conversion metrics
- Strong organizational skills and attention to detail, with the ability to work on multiple projects simultaneously, managing timelines and goals
- Clear and effective communicator, both written and verbal
- Ability to translate analytical insights into clear recommendations and effectively communicate them to technical and non-technical stakeholders
- Ability to uphold confidentiality of data and handle data with professional maturity
Flexible work from home options available.
Primrose School Franchising Company
While experience and knowledge are an important part of the success equation, who you are matters just as much. We seek to build teams of individuals who are curious, creative, confident and compassionate.
Primrose is 100% franchised, meaning every school is independently owned and operated by Franchise Owners most often residing in the communities their schools serve. Our school support center, or “Corporate Office”, is based in Atlanta, GA and we’re dedicated to providing service excellence by supporting over 400 schools across 29 states to provide children with the best and most trusted early education and care.
Our support center, located within minutes of the Battery and Suntrust Park, is home to over 130 team members that work in Marketing, Operations, IT, Real Estate, Franchise Development, Finance, Accounting, and Human Resources.
Página Web de la Compañía: www.primroseschools.com
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