Benefits:

401(k) matching
Dental insurance
Health insurance
Vision insurance
401(k)

WHAT A DIFFERENCE

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. It informs our who, what and how. Our belief that who children become is as important as what they know comes to life through our exclusive, research-informed approach to teaching and learning. We deliver more than a curriculum; we provide a life-changing early learning experience for children and their families.

We believe who you are is as important as what you know.While experience and knowledge are an important part of the success equation, who you are matters just as much. We treasure our relationships with Team Members, Franchise Owners and those we serve. Our commitment to diversity means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives. We make every effort to ensure everyone feels they belong in our Primrose community.

WHAT YOU’LL DO

The Marketing Analytics Manager is responsible for leveraging data from a wide variety of sources, both internal and external, to analyze and steward the performance of our marketing efforts. This individual will be able to synthesize large and complex data sets to identify actionable insights that support business growth through the acquisition of new customers.

Duties and Responsibilities:

Analyze category, brand, competitive, channel and customer dynamics to uncover insights and recommend actions to guide business performance, including making spend allocation recommendations.
Design and build reports and interactive dashboards to evaluate business performance and identify areas for improvement
Partner and work with third-party measurement partners for platform setup, onboarding and user management as well as collaborate with the internal and external sales, measurement and ad operations teams associated with each
Lead the implementation of, and translate insights and recommendations from, multi-touch attribution, marketing mix modeling (MMM), brand lift studies, conversion lift studies and cross-title performance marketing analyses.
Lead testing and optimization efforts with detailed post-impact analysis
Use the MasterCard Test & Learn tool to perform analysis pre-post net of control
Meticulously track and report on spend effectiveness, KPIs, trends, and campaign and creative performance.
Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
Organize, clean, manipulate, merge and label various data sets in order to perform analysis.
Work cross-functionally with multiple internal teams as well as our external media agency to continuously improve measurement processes and setup
Monitor emerging trends across the digital ecosystem and identify emerging opportunities
Analyze customer journey data to identify friction points and opportunities for improving the shopping experience
Provide analytical, forecasting and strategic planning support to inform annual marketing plan development

WHO WE ARE LOOKING FOR

We seek to build teams of individuals who maintain trusted relationships, demonstrate accountability, influence without authority, have a service mindset, agility and curiosity. Our ideal candidate will possess a mix of the following skills and competencies:
Bachelor’s degree in Business, Marketing, Statistics, or a related field
5+ years of marketing experience in digital advertising, media analytics or marketing analytics
Strong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g. Stackadapt)
Experience with third-party measurement companies (e.g. Neustar/TransUnion and Nielsen)
Excellent analytical skills, including proficiency with Excel (Pivot tables, SUMIFs), and visualization tools such as Tableau, Sigma and/or PowerBI
Experience with advanced statistical analysis and marketing mix modeling (MMM)
Experience with conversion rate optimization (CRO), testing and analysis
Experience using Google Analytics 4 to evaluate website performance by channel source, including traffic, engagement and conversion metrics
Strong organizational skills and attention to detail, with the ability to work on multiple projects simultaneously, managing timelines and goals
Clear and effective communicator, both written and verbal
Ability to translate analytical insights into clear recommendations and effectively communicate them to technical and non-technical stakeholders
Ability to uphold confidentiality of data and handle data with professional maturity

WHAT YOU’LL GET

We offer competitive pay and the opportunity for EVERYONE to earn commission and/or bonuses based on company and personal performance. We demonstrate our commitment to children and families with 50% tuition reimbursement for up to three children at any of our Primrose schools and a flexible work environment. Full-time staff are eligible for health, dental and vision insurance.

At our headquarters, which we call the Support Center, and in regional support roles throughout the country, we seek to build teams of individuals who establish trusted relationships, demonstrate accountability, have a service mindset, and exhibit agility and curiosity.

We are proud to have a team bringing thought leadership and guidance through marketing, operations, education, information technology, real estate, franchise development, finance, accounting, legal, franchise administration and human resources.

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Have you ever worked for Primrose School Franchising Company before?*

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Are you currently legally authorized to work in the U.S. on a full-time basis for any U.S. employer?*

Will you now or in the future require employer sponsorship (e.g. H-1B or TN visa, etc.) to legally work for Primrose Schools in the U.S.?*

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BALANCING WORK AND LIFE*

Balancing work and life can be challenging. We offer Primrose team member, in coordination with their leaders, the opportunity to take advantage of flexible work arrangements.

CARING FOR OUR TEAM*

Primrose Support Team Members are offered medical, dental, vision, 401(k) retirement savings, life insurance, as well as on-site conveniences like a fitness center, dry cleaning, a casual cafe, a community bank, and a car washing service.

FOUNDED ON THE WORKING PARENT*

Our business survives by supporting today's working parent. We offer Primrose Support Team Members 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School. We are also proud to offer paid family leave.